江苏快3今天走势图

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来了!小红书视频号!15分钟标记你的生活

2020-08-18 08:32 · 稿源:刺猬公社公众号

声明:本文来自于微信公众号 刺猬公社(ID:ciweigongshe),作者: 园长,授权站长之家转载发布。

沉淀了丰厚的生活方式内容之后,小红书已然成为人们追求潮流、健康生活方式的参照系。视频号的推出,将锐化小红书的视频特色,也为生活方式创作者提供了新的流量蓝海。

GANGGANGGUOWAN 7 SUISHENGRIDEXIAOHONGSHU,ZUIJINKAISHIFALISHIPINLE。

小红书

8 月 15 日,小红书“官宣”了“视频号”江苏快3今天走势图:未来半年,小红书将拿出百亿流量、商业化资源以及现金,激励生活方式等视频创作者,以产出更多优质内容。此外,小红书视频号也将升级功能,降低视频制作与发布的门槛,助力打造一个视频生态更加繁荣的内容社区。

江苏快3今天走势图DUIYUSHIPINCHUANGZUOZHELAISHUO,XIAOHONGSHUDEZHEIXIANGFUCHIJIHUAKANCHENGLIDUKONGQIAN。

CHULEXIANGCHUANGZUOZHETIGONGLIULIANGFUCHIHEXIANJINJILI,XIAOHONGSHUHAIYINRULEJINGZHUNDESUANFA,GENGHAODIPIPEINEIRONGHEYONGHU;YANZHANGSHIPINFABUSHIZHANGZHI 15 FENZHONG,GULIGENGSHIHESHENGHUOFANGSHINEIRONGDEYOUZHIZHONGZHANGDUSHIPINCHUANGZUO;SHENGJICHANPINUI,TIGONGZHUANMENDESHIPINNEIRONGCHENGXIANBIAOQIAN,FANGBIANSHIPINHAOZUOZHEGENGFANGBIANKUAIJIEDIFABUHEGUANLISHIPINNEIRONG......

XIAOHONGSHUYEZAIJIANGDICHUANGZUOZHEJIARUSHIPINHAOFUCHIJIHUADEMENJIAN。ZHIYAOFENSILIANGCHAOGUO500、FABUGUO 1 FENZHONGYISHANGSHIZHANGDESHIPINBIJI,MEIYOUSHEQUWEIGUIXINGWEI,HUOZHEZAIXIAOHONGSHUZHANWAIYOUXIANGYINGDEYINGXIANGLI,JIUKEYISHENQINGCHENGWEIXIAOHONGSHUSHIPINHAOCHUANGZUOZHE,XIANGSHOUFUCHIZHENGCEDEYOUHUITIAOJIAN。

XIAOHONGSHUSHIPINHAOFUCHIZHENGCE

TUYUAN:XIAOHONGSHU

ZHIDEZHUYIDESHI,XIAOHONGSHUSHIPINHAOJIHUADEFUCHIZHONGDIAN,HEQITAPINGTAISHANGLIUXINGDEFANYULELEINEIRONGHENBUYIYANG,ZHUYAOMIANXIANGSHENGHUOFANGSHIGEPINLEIDESHIPINNEIRONGCHUANGZUOZHE。MEIZHUANGSHISHANG、LVXINGTANDIAN、YANGSHENGZHONGCAO、ZHISHIXUEXI......ZHEILEICHUANDIJIJIJIANKANGSHENGHUOFANGSHIDENEIRONG,JISHIXIAOHONGSHUDE“CHUANTONGQIANGXIANG”,YESHIXIAOHONGSHUZAISHIPINCHUANGZUODEJINGZHENGZHONG,XIANGDUIQITASHIPINNEIRONGPINGTAIDEZUIDAYOUSHI。

江苏快3今天走势图ZAIZHEIGESHIHOUTUICHUSHIPINHAO,XIAOHONGSHUXIANGDAZAOZENYANGDESHIPINNEIRONGSHENGTAI?

当在小红书看视频成为习惯……

HENZHANGSHIJIANYILAI,TUWENLEIZHONGCAONEIRONGDOUSHIXIAOHONGSHUZUI“ZHIMING”DENEIRONGPINLEI。DANJINYILIANGNIANLAI,XIAOHONGSHUSHEQUNEIBUYIJINGCHUXIANLEXINDENEIRONGQUSHI——SHIPINNEIRONGKUAISUJUEQI,CHENGWEIYUTUWENNEIRONGBINGLIE、GUANGSHOUYONGHUHUANYINGDEXINNEIRONGXINGSHI。

江苏快3今天走势图YIZUSHUZIKEYIZUOZHENGZHEIGEQUSHI:CONGNEIRONGZONGLIANGSHANGKAN,GUOQUBANNIAN,XIAOHONGSHUPINGTAIDESHIPINFABULIANGFANLE 4 BEI;CONGCHUANGZUOZHEXINGWEISHANGKAN,97%CHUANGZUOZHEFABUGUOSHIPINBIJI;ZHANGFENCHAOGUOYIBEIDECHUANGZUOZHEZHONG,90%YOUGUOSHIPINCHUANGZUODEJINGYAN。

LINGWAI,ZAISHIPINHAOZHONGZIJIHUAQIDONGHOUDE 1 GEYUENEI( 7 YUE 14 RIDAO 8 YUE 11 RI),XIAOHONGSHUZHANNEISHENGHUOFANGSHILEISHIPINFABULIANGJIAOSHANGYUEZENGZHANG55.8%,MEIZHUANGSHISHANG、MEISHI、XINGQUAIHAODENGSHENGHUOFANGSHIYOUGUANDENEIRONGPINLEI,YIJINGCHENGWEIXIAOHONGSHUPINGTAISHANGZUIWEIHUOREDECHUANGZUOLINGYU。

DUIYUSHIPIN,XIAOHONGSHUDEYONGHUYEHEN“MAIZHANG”。JUTONGJI,JIN70%HUOYUEYONGHUYOUXIAOFEISHIPINBIJIDEXIGUAN;ZAISHIPINHAOZHONGZIJIHUAQIDONGHOUDE 1 GEYUENEI,XIAOHONGSHUSHIPINXIAOFEIHUODELE71.53%DEHUANBIZENGZHANG。

从这些数字中不难发现,UGC视频已经成为小红书的内容主流江苏快3今天走势图。不论在创作者生产还是用户消费上,小红书都已经可以称得上一个UGC视频占主流的社区。

XIANZAI,XIAOHONGSHUXIANGJIEZHUSHIPINHAO,FUCHICHUANGZUOZHE、JIXUFALISHIPIN,RANGSHIPINNEIRONGSHENGTAIGENGJINYIBU,JIXUKUODASHENGHUOLEISHIPINNEIRONGDELINGXIANYOUSHI,DAZAOCHUPINGTAIDETESE。

XIAOHONGSHUDESHENGHUOLEISHIPINNEIRONG

TUYUAN:XIAOHONGSHU

江苏快3今天走势图YI“REN”WEIZHONGXINDEXIAOHONGSHU,QISHEQUNEIRONGPUBIANJIANKANGZHENGMIAN、TIEJINSHENGHUO、ZHENSHIXINGQIANG。DUIYUYONGHULAISHUO,SHENGHUOFANGSHISHIPINYUXIAOHONGSHUPINGTAISHUXINGGAODUQIHE,QINEIRONGYEJUYOUXIANGDANGDECANKAOJIAZHI。

江苏快3今天走势图ZHENSHI,RANGXIAOHONGSHUDESHENGHUOFANGSHINEIRONGBEIRENMENGUANGWEIZHUIPENG;SHIPIN,ZESHIXIAOHONGSHUSHUCHUSHENGHUOFANGSHIDEJUEJIAZAITI。

XIAOHONGSHUDESHENGHUOFANGSHINEIRONG,YEQIAQIAHENSHIHESHIPINHUA。YONGSHIPINCHENGXIANCILEINEIRONGSHI,KEYIRANGTAMENGENGJIASHENDU、ZHIGUAN,RANGCHUANGZUOZHEDEBIAODAGENGJIAGAOXIAO,ZHANXIANDENEIRONGYEGENGJIAZHENSHI。SHIPINYENENGJIANGDIYONGHUXIAOFEIMENJIAN,TIGONGGENGHAODESHENGHUO、ZHISHIDENGPINLEIDENEIRONGXIAOFEITIYAN。

CONGGENGWEIHONGGUANDEJIAODUKAN,XIAOHONGSHUFALISHIPIN,GENGSHIFUHESHIPINNEIRONGXIAOFEIDAQUSHIDE“SHUNSHIERWEI”:DUANSHIPINYIJINGCHENGWEIDANGXIAYONGHUZUIZHONGYAODEXIAOFEIXIGUAN。

CONG 2017 NIANDAO 2019 NIAN,ZHONGGUODUANSHIPINAppRIJUNSHIYONGSHIZHANGYICONGBUDAO 1 YIXIAOSHI,ZENGZHANGDAOLE 6 YIXIAOSHI,LIANGNIANDEZENGZHANGLVGAODA600%。ZAI 2020 NIANZHIHOU,DUANSHIPINYERENGRANSHIHULIANWANGSHIZHANGHONGLIDEZUIDAZENGZHANGDIANZHIYI。

江苏快3今天走势图YINCIZAIDANGQIANJIEDUAN,XIAOHONGSHUFALISHIPINNEIRONGRENGYOUJUDADEZENGZHANGKONGJIANHEFAZHANQIANLI。TEBIESHIZAICHAYIHUADEYOUSHIXIA,XIAOHONGSHUNENGGOUDAZAOSHENJUTESEDESHIPINPINGTAI,RANGSHIPINCHUANGZUOZHEXIANGSHOUDAOGENGDUODELIULIANGHONGLI。

视频号“出世”

小红书创作者如何标记生活?

DUIYUSHENGHUOFANGSHILEISHIPINCHUANGZUOZHELAISHUO,XIAOHONGSHUSHIDANGQIANWEISHUBUDUODEYIKUAILIULIANGWADI。

ZAIHENDUOSHIPINPINGTAISHANG,FANYULENEIRONGZHANJUJUEDUITOUBU,SHENGHUOLEICHUANGZUOZHEQUEFALIULIANG、QUEFAPOQUANDEJIHUI。DANZAIXIAOHONGSHUBUYIYANG:MEIZHUANG、MUYING、CHONGWU、YANGSHENG、LVXINGDENGSHENGHUOFANGSHILEI、ZHISHILEINEIRONGDOUYOUZHEFENGFUDEJIDIAN,QIEYONGHUJUYOUHENHAODESHIYONGXIGUAN。BIRU,HENDUOYONGHUYIJINGJIANGXIAOHONGSHUDANGZUOCHAZHAOLVXINGGONGLVE、MEIZHUANGGONGKEDEBAOKU,DANGZUOSHENGHUOFANGSHIDECANKAOZUOBIAO。

此次小红书视频号计划的重点 ,就是对“生活方式创作者”进行扶持,帮助其“热启动”

SHIPINHAODUICHUANGZUOZHEDEQUDONGLI,YEZAIZUIJINYIDUANSHIJIANDEDAOTUXIAN。XIAOHONGSHUDESHUJUXIANSHI, 7 YUEZHONGXUNSHIPINHAOZHONGZIJIHUAQIDONGYIGEYUEYILAI,ZHONGYAOBUCHUANGZUOZHEPUBIANSHOUHUOLECHAOGUO 5 WANDEFENSIZENGZHANG,HAIYOU 100 DUOWEISHIPINHAOZHONGZICHUANGZUOZHERIJUNZHANGFENZUIGAODA1. 2 WAN。

江苏快3今天走势图ZHISHIPINLEICHUANGZUOZHE“SHINIMENDEKANGKANG”CONGWAIZHANJIARUXIAOHONGSHUSHIPINHAOHOU, 40 TIANZHANGFEN 40 WAN。TA 6 YUE 18 RIZAIXIAOHONGSHUFABUDIYITIAOSHIPINBIJIJIHUODE 3 WANDUOZAN, 1000 DUOPINGLUN。ZHIHOUTADEFENXIANGNEIRONGYECONGXUEXIGANHUOKUODADAOZHISHIFENXIANG,SHEJIDAOSHEJIAOJIQIAO、HAOWUTUIJIANDENGYIXILIENEIRONG。

江苏快3今天走势图SHIPINHAOLINGYIDALIANGDIAN,SHIDAPOCIQIANSHIPIN 5 FENZHONGSHIZHANGXIANZHI,JIDAOCHUANGZUOZHE 15 FENZHONGSHIZHANGSHIPINQUANXIAN。BIQIFANYULEHUADEZHUANYENEIRONGZHIZUO,SHENGHUOFANGSHIDECHUANGZUONANDUXIANGDUIERYANSHIDIDE,WULUNSHIMEISHIZHIZUO、JIANSHEN、MEIZHUANGDENGDENG,SUCAIBENLAIJIUCUNZAIYUMEIGERENDESHENGHUODANGZHONG,ZHIYAOYOUHESHIDECHUANGZUOGONGJU,JIANGZHEIXIENEIRONGJILUXIALAI,MEIYIGERENDOUKEYICHENGWEISHENGHUOFANGSHIDECHUANGZUOZHE。DANWULUNJILUSHENGHUO,HAISHIFENXIANGJINGYAN,DOUXUYAOYIDINGDESHIZHANG,CAINENGWANZHENGBIAODAHECHENGXIAN。

XIAOHONGSHUDESHENGHUOLEISHIPINNEIRONG

TUYUAN:XIAOHONGSHU

江苏快3今天走势图ZI 7 YUEQICHENGWEISHIPINHAOZHONGZIZUOZHEYILAI,SHIPINHAOCHUANGZUOZHE“LAOBADESHIGUANG”ZAI 20 TIANNEIJIUZENGZHANGLE 5 WANFENSI。ZHEIGEZHANGHAODENEIRONGHENJIANDAN、ZHIJIE,JIUSHIJIESHAOJIUCAILUOBING、QINGTUAN、HEIMAIMIANBAODENGZHONGXINANBEIMIANDIANDEZHIZUOFANGFA。ZUOZHESHIYIDUIFUZI,ZISHENMIANDIANSHIFUQINFUZEZHIZUOGEZHONGDIANXIN,ERZIZHAOJINKAIFUZEJIANJISHIPIN。

“LAOBA”DEMEISHISHIPIN,ZONGSHIYIGELIUCHENGDOUBUFANGGUO,BUHUANGBUMANG,BUKUAIJIN。JIHUMEIGESHIPINDOUJIEJIN 5 FENZHONG,DUOGESHIPINKAZAILE 4 FEN 59 MIAO。“LAOBA”BIAOSHI,YAOWANZHENGZHANSHIFUZADEMIANDIANGONGYI, 5 FENZHONGZHENSHIBUGOUYONG。

江苏快3今天走势图XIAOHONGSHUSHIPINHAOFABUHOU, 15 FENZHONGSHIZHANGBEIFANFUTAOLUN,YOUMEITIRENWEIDUIBIAOBZHAN。DANZAIDUOWEIXIAOHONGSHUCHUANGZUOZHEKANLAI,SHIZHANGYIWEIZHEGENGFENGFUDEXINXI,HEGENGYOUZHIDENEIRONG。“XIAOHONGSHUPINGTAIBUJIANGYINGXIAO,BUGAOCHAOZUO,NISHIPINZHILIANGHAOJIUHUIHUODEGUANZHU。” ZHAOJINKAISHUO。

XIAOHONGSHUSHIPINHAOTIGONGDEYUNYINGZHIDAO,TONGYANGNENGBANGZHUSHENGHUOFANGSHICHUANGZUOZHEZOUSHANGNEIRONGKUAICHEDAO。

MEIZHUANGBOZHU“NIKE”HAIBUDAOQIANFENSHI,XIAOHONGSHUDESHEQUYUNYINGTUANDUIJIUHETAJIANLILELIANXI。YIKAISHI,TAFABUDEBIJIZHUYAOSHIXUEXIJINGYANFENXIANG,DIANZANPINGLUNBUGUOJIBAI。YUNYINGTUANDUIBATALARULECHUANGZUOZHEGOUTONGQUN,DINGQI、DINGXIANGJITATIGONGXUANTIFANGXIANG,TUIJIANTALIYONGZIJIZAISHOUERDEDUTEYOUSHIHETIANMEIWAIXING,ZHUANXINGJIESHAOHANGUOHUAZHUANGPINHEHANGUOSHENGHUO。

NIKECAINALEYUNYINGTUANDUIDEJIANYI,SHIPINDEDIANZANSHOUZANGBIAOZENG,DADAOLEMEITIAOSHANGQIAN,JIEZHUSHIPINGENGHAODICHENGXIANMEIZHUANGNEIRONG。

ZAIXIAOHONGSHU,TANENGGANDAOYIZHONGGUISHUGAN。“XIAOHONGSHUSHENGHUOFANGSHISHIPINSHIYIZHONGGENGNENGCHUANDAQINGXUDEZAITI。”TARENWEI,“WOHEFENSISHIXIANGHUXINRENDEGUANXI”。HENDUOGUANZHUTADEFENSIBUJINJINSHIXIANGXUEXIHUAZHUANG,ERSHIXIHUANTAZHEIGEREN,XIHUANTADESHENGHUO。

ZAISHANGYEHUASHANG,XIAOHONGSHUYEJIANGYINSHIPINHAODEZHULIJINYIBUTISHENG“DAIHUO”“ZHONGCAO”NENGLI,BANGZHUKOCYONGHUNEIRONGBIANXIANFANGSHIGENGJIADUOYUAN,TISHENGWEIPINPAIFUNENGDENENGLI,JINYIBUSHENGJI、YOUHUAPINGTAIDESHANGYEHUASHENGTAI。

2020 NIAN 7 YUE,XIAOHONGSHUTUICHULEBAOKUO 0 MENJIANRUZHU、BAIYILIULIANGFUCHI、KOCLIANJIEJIHUAZAINEIDEPINPAIFUCHIZHENGCE,XIWANGXIYINGENGDUODEPINPAISHANGJINZHUXIAOHONGSHUMAIHUO。MUQIAN,XIAOHONGSHUYIYOU 3 WANDUOGEPINPAIRUZHU,TEBIESHIMEIZHUANGHUFUPINPAI、SHISHANGFUSHIPINPAI,FENBIEHUODELE 5 BEI、 10 BEIDEGAOZENGZHANG。ZAISHIPINHAODEZHULIXIA,XIAOHONGSHUYEJIANGNENGGOUGENGGAOXIAODIFUWUHAOPINPAISHANGJIA。

ZHIDEZHUYIDESHI,XIAOHONGSHUFALISHIPINHAOBINGBUYIWEIZHETUWENNEIRONG“KAOBIANZHAN”,TUWENNEIRONGYIRANSHIXIAOHONGSHUNEIRONGDEYIDAFALIDIAN。LIANGZHEXIANGHUCUJIN,HUWEIBUCHONG,GONGTONGFENGFUXIAOHONGSHUDENEIRONGSHENGTAI。

“期待视频改变和成就创作者”

FENXIXIAOHONGSHUZAISHIPINSHANGDEQIANJING,HAIYAOHUIGUINEIRONGSHEQUBENSHENLAITAOLUN。

“小红书社区是生活方式影响力的集中发生地。因为在社区中居住的,是真实的人。”小红书创始人瞿芳不止一次提到这个观点:在小红书,“人”才是社区的中心,社区的运营是围绕“人”的运营。

本质是“真实、多元、向上”的小红书,也正在由“人”出发,延展出越来越多具有影响力的内容。特别是从 2019 年开始,小红书的美食、健身和数码内容就相继破圈,打破外界对于小红书美妆、购物攻略的标签和局限。

江苏快3今天走势图XIAOHONGSHUDENEIRONGNENGGOUBUDUANSHENGJIYANZHANDEGENBENYUANYINSHI,ZHEILICHENGZHANGZHEYIPIHUOSHENGSHENGDEREN。ERRENDEXUQIUSHIDUOZHONGDUOYANGDE,BINGSUIZHEYUELI、XUESHIHEJINGJISHUIPINGDEZENGZHANGERBUDUANTIGAO。CICIFABUDESHIPINHAOJIHUA,YESHIJIYU“REN”ZHEIYIDICENGLUOJIDEKAOLIANG。

XIAOHONGSHUSHEQUFUZERENHETONGRENWEI,SHIPINNENGGAIBIANREN、CHENGJIUREN,GENGSHIDAIBIAOWEILAIDESHENGHUOFANGSHI。ZHEIYESHIXIAOHONGSHUFABUTUICHUSHIPINHAOHEXINCHUZHONG。

江苏快3今天走势图XIAOHONGSHUSHIPINCHUANGZUOZHE“LAOBADESHIGUANG”

TUYUAN:XIAOHONGSHU

“LAOBADESHIGUANG”ZAISHIPINHAOTIYANQILIZOUHONG,“LAOBA”DUIPINGJIEYIBEIZIDESHENGHUOSHOUYIZOUHONGSHOUCHONGRUOJING,MEITIANZAIPINGLUNLIJIWANGYOUDAYI,TIANTIANCUIZHEERZIWANSHANGHUIJIAJIABANJIADIANJIANSHIPIN。TAYIBEIZIJIANGQIUYIGE“GANJING”,GANJINGZUOMIANDIAN,GANJINGZUOREN,YEYAOQIUERZIBASHIPINPAIDE“GANJING”。

“LAOBA”WENHUASHUIPINGBUGAO,ZUICHUZAISHITANGGONGZUO,HOULAIQUFANDIAN,YIZHIMAITOUGANHUO,TANIANQINGSHIBUJUEDEZIJIYOUSHANGUANGDIAN。DANZAIERZIDESHIPINLI,TASHISHOUFAXIANSHU,FENSIZHONGDUODEMIANDIANDASHIFU。ERZIZHAOJINKAIFAJUE,XUDUOFENSIBINGBUSHIYAOZHENYAOXUEXIZUOMIANDIAN,TAMENAISHANGLESHIPINZHONGCHUANDACHUDUISHIWUDEREAI,YEAISHANGLETUIXIUDELAOZHAOSHIFU。

江苏快3今天走势图“XIANZAI,LAOBAHENJIAOAO。”ZHAOJINKAISHUO。 

ZAIHETONGKANLAI,XIAOHONGSHUYAOFUCHICHUGENGDUOXIANG“LAOBADESHIGUANG”ZHEIYANGDESHIPINHAO,CHENGJIUGENGDUOXIANG“LAOBA”YIYANGDECHUANGZUOZHE。

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