江苏快3今天走势图

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你看不到的抖音商业模式:90%的线下生意都能用抖音做引流

2020-08-18 08:41 · 稿源:半夜放水公众号

SHENGMING:BENWENLAIZIYUWEIXINGONGZHONGHAOBANYEFANGSHUI(IDwobushikol),ZUOZHE:BANYEFANGSHUI,SHOUQUANZHANZHANGZHIJIAZHUANZAIFABU。

QIANJITIANYOUYIGELAOGELAIZHAOWOLIAOTIAN,TASHIYIGETINGLIHAIDEREN,ZIJIZUOJINKOUCHEDESHENGYI,KUAJIEHEPENGYOUZUOLEBUSHAOHULIANWANGDEXIANGMU,YOUCHENGGONGDE,YEYOUSHIBAIDE。

他跟我说,他看过一个惠州的改装车行,通过做抖音江苏快3今天走势图,引流到线下,平均每个月可以增加接近 20 万的销售额。而他们的抖音账号也就 10 万粉丝。

抖音

ZHIQIANHAIJIECHUGUOGUANGZHOUDEYIGEPENGYOU,TAKAILEGEJIANGGUPIAODEDOUYINHAO,MEITIANFAYITIAOSHIPIN,ZUOLESANGEDUOYUE,FENSIYEYOUSHIJIWAN。RANHOUZAIYINLIUDAOZIJIDEWEIXINHAO,TONGGUOSIYULIULIANGDEBIANXIAN,MEIGEYUEYEKEYIZUODAOERSANSHIWANDESHOURU。

具体业务不能说,说就是断人财路!

这种类型的短视频流量变现,都是在抖音这个盘子外完成的。相比于现在的星图广告、直播带货、小程序变现,这样的商业模式,你可能很难测算出一个具体的收入规模,但是可以拍脑袋预估,商业规模很大。

毕竟,即使是今年直播电商突然火的一塌糊涂,线下实体经济被打的七零八落,但是线上电商对比线下实体经济的规模,依然只能算个弟弟。

江苏快3今天走势图DOUYINZUOWEIMUQIANZUIDADEDUANSHIPINPINGTAI,GANGHAOTIGONGLEYIGEJUDADE、KEYIWEIXIANXIADAOLIUDELIULIANGCHI。

比如西安,可能是国内二线城市中还不太引人注目的, 但是在 2019 年底的时候,通过一系列精彩的抖音短视频,迅速让全国人民都知道了这里有个「大唐不夜城」

江苏快3今天走势图DATANGBUYECHENGZHEIGEBUDAOWENGXIAOJIEJIEHUOLEZHIHOU,DALIANGWANGMINYOUYUYANGQUNXIAOYINGDOUDAODAXIANXIADAKA,TONGSHIHAIPAILEDOUYINDUANSHIPINFABU,ZHONGRENSHICHAIHUOYANGAO,YINGSHENGSHENGBADATANGBUYECHENGDAZAOCHENGDOUYINSHANGZUIREMENDEWANGHONGJINGDIAN。

XIANGBIYUZHEIZHONGYOUWANGMINZIFAXINGCHENGDECHUANBORECHAO,QITAXIANXIASHITIDIANYINGGAIZENYANGTONGGUODOUYINXIANGXIANXIAYINLIU?

第一个办法,比较传统,就是自己注册一个抖音号,自己做内容,通过优质内容,获取抖音巨大的流量,再向线下导流。开头说的改装车行,和股票类的账号,都属于这种类型。

这种方式有个很明显的缺点,就是你根本不知道自己做的内容能不能火,是不是抖音用户喜欢看的。江苏快3今天走势图大部分的商家做短视频为什么做不好,原因就是缺乏短视频思维。

可能你花重金打造的抖音账号,每条视频的播放量都只有500。而传统行业的老板很容易陷入到“自嗨”的情绪里,觉得我搞出来的短视频厉害的不行,没人看,那是因为抖音不行!

且不说你的内容到底行不行,即使内容已经做的很厉害了,在抖音里想火,最终还是个概率事件。原因就是,抖音现在已经有海量的优质内容,多你一个根本不多。而优质内容的创作者,都已经进入“存量博弈”的概率拼杀局面里了。

有没有办法,摆脱这种只能凭优质内容+概率才能改变局面的套路?答案肯定是有的:

ZHEIJIUSHIDIERGEBANFA,BUZHIDAONIQIANLIANGGEYUEYOUMEIYOUSHUADAOGUOHENDUOLEISIWANGHONGXIANXIACANYINDIANDAKADESHIPIN?TAMENSHIZENMEWANDE?

很简单,如果我是一家餐饮店的老板,对于每个来店里吃饭的客户,都跟他展示店里的一个活动:只要在本餐厅消费并拍一段抖音短视频发布的,就可以享受 7 折优惠!

相比于第一种方法,这样做可以让自己的每一个客户都成为自己餐饮店的宣传员。这种方法都是让客户,而不是自己去拍视频,虽然客户拍的内容不一定优质,但是胜在代入感强,同时能够直接获取客户本身的社交链条,将自己推广到最精准的流量池。

同时还有个更大的好处:即使这个客户发布的短视频质量不行,也能拿到抖音至少 500 的播放量。但是如果视频质量很好,很可能一两条视频,就能让这个餐厅火了。

ZHEIZHONGZHIJIERANGKEHUBANGZIJITUIGUANGDEMOSHI,XIANGDUIYUZIJIZHAORENZUODUANSHIPIN,HUOZHESHISHAOQIANDAGUANGGAO,CONGCHENGBENHECHUANBOLIANGJIDEJIAODULAIKAN,QIANZHEDOUZHANYOUMINGXIANDEYOUSHI,KEYISHUOSHISILIANGBOQIANJIN,SHENZHISHIKONGSHOUTAOBAILANG!

套的就是抖音这条白狼!

江苏快3今天走势图CHULEXIANXIACANYINYEZHIWAI,ZHEIZHONGFANGFANENGBUNENGZAIQITAXINGYEFUZHI?SHOUXIANYAOKANKAN,ZHEIXIEMOSHIYOUSHENMETEDIAN:

1,客户愿意分享,产品或者服务具有网红属性

江苏快3今天走势图LILUNSHANG,ZHIQIANZAIWEIXINPENGYOUQUANCHUXIANGUODE,LEISIYUSHAIWA、SHAIMEISHI、SHAIJINGDIAN、SHAIDAKADENEIRONG,JIBENDOUKEYIYONGZHEIZHONGFANGSHI,ZAIDOUYINLIZAIWANYIBIAN。

DAOLIHENJIANDAN,ZHEIYANGDENEIRONG,KEHUDEFENXIANGYIYUANHENGAO!

反过来看,如果有些内容客户是不太愿意公开分享的,那么就只能用最开始说的那种方法,自己去做一些内容通过抖音来引流。

BIRUYIMEIZHENGXING,WOXIANGDABUFENDENVHAIZIDOUBUHUIYUANYIGONGKAIXUANCHUAN:WOYOUYIGEJIABIZI、JIAZUICHUNHEJIAXIONGBA!

2,具有强「线上+线下」关联度

YINWEIDOUYINZAIFABUDUANSHIPINDESHIHOU,KEYIJIARUDIDIANWEIZHIDEXINXI,SUOYI「JIARUWEIZHI」SHIXUYAOYINDAOKEHUQUZUODE。

ZHEIGEGUIZE,KENDINGSHIZHEILEIYINGXIAOHUODONGBIXUYAOJIAJINQUDE,KEHUBAXIANXIAMENDIANDEWEIZHIXINXIJIARUDUANSHIPINHOU,CAINENGWANCHENGZHENGGEDUANSHIPINYINLIUDEBIHUAN,RANHOUXINDEKEHUKEYIKUAISUDEZHAODAONI!

3,老板愿意给出有吸引力的折扣

江苏快3今天走势图KEHUYUANYIBANGNIPAISHIPINFADOUYIN,CHULENIDECHANPINHUOFUWUDEQUEHENHAOZHIWAI,HENDAYIBUFENYUANYIN,KENDINGSHIZAIYUJIAGE。WEILENADAOZHEKOU,NAPANIDECAIBINGBUSHINEIMEHAOCHI,TAMENYEYUANYIBANGNIFENXIANG。

江苏快3今天走势图SUOYIZHEIGESHIHOU,RUGUONIZHOUWEIDEDIANDOUZAIZUO 8 ZHECUXIAO,NEINITONGYANGYEZHINENGJICHU 8 ZHEDEYOUHUI,NEIMEKENDINGSHIWANBUDONGDE!

开脑洞举个例子吧!再过不到两个月,今年的国庆+中秋的 8 天长假就要来了!而旅游景区大部分本身就具备很强的「客户分享」属性,这点在之前的朋友圈已经多次印证了!通过抖音短视频,这些旅游景点可以怎么玩?我设计了一个大概的流程:

1,景区入口和售票处,给出公告提示

“凡是在本景区内拍摄景区美景视频并上传抖音的游客,在景区出口由工作人员审核后,均可获得相当于30%门票金额的现金奖励!

如果视频播放量超过 10 万,门票金额全返!”

后面这个门票金额全返,相信对很大一部分的旅客是非常有吸引力的。同时一般景区的门票不过几百块,通过几百块,去搏超过 10 万的曝光量,划算吗?

2,景区内一些比较重要的景点,加上上述提示

JINGQUDAMENYIBANRENDOUHENDUO,HENDUOLVKEGENBENZHUYIBUDAOZHEIXIEHUODONGDETISHI。ERZAIJINGQUNEIDEYIXIEJINGDIANJIASHANGZHEIXIETISHI,DIYIKEYIZHONGFUTIXINGLVKE,RANGTAMENZAIKANDAOTISHIHOUXINGDONGQILAI。

第二,也是更重要的,这些景点的景色明显优于其他地方,旅客拍出来的视频质量也更加好看,这也更能提升旅客的分享意愿。

3,景区出口,安排专人审核用户的抖音后台,并结算现金返现。

ZHEIYIBUDEGONGZUOLIANGYINGGAIHAISHIBIJIAODADE,YOUTIAOJIANDEKEYITONGGUOKAIFAXIAOCHENGXULAIWANCHENGBIHUAN。DANGRAN,RUGUOBUYONGJISHUSHOUDUANDEHUA,DUOANPAIJIGEGONGZUORENYUANZAIZHEILIYEMEIWENTI。

总之,抖音作为目前最大最火的一个流量入口,除了「抖音内循环」江苏快3今天走势图的星图广告和直播带货外,其他和传统行业结合的玩法还很多!

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